Calgary, Alberta—The Calgary Airport Authority welcomes its newest sponsor to YYC, Royal Bank of Canada, with a large-scale, multi-year sponsorship agreement—part of The Authority’s plan to secure major partnerships that will help shape the future of YYC.
RBC is the first major sponsor in YYC’s new partnership program, which provides a tailored airport experience by identifying spaces at YYC that engage guests. The partner program continues to identify additional platforms for engagement that will introduce brands into the heart of the consumer journey, all while growing revenue that will enable YYC to better deliver remarkable guest experiences and drive value to airline partners.
About the sponsorship:
RBC’s strong relationship with WestJet makes YYC an excellent fit for its first major airport sponsorship. The brand’s like-minded approach to being creative and collaborative will come to life as RBC’s brand story extends to the walls and spaces of YYC.
Sponsorship activations will be seen on YYC’s Wi-Fi landing page, passenger boarding bridges, and security revesting areas. Additionally, there will be a new priority security lane, exclusive to YYC and available for WestJet RBC World Elite MasterCard holders.
“We’re thrilled to welcome RBC as a major sponsor and look forward to working closely with them—at both a national and regional level—throughout this multi-year sponsorship and into the future. It’s exciting to collaborate with RBC to unlock even more potential at YYC.” – Tim Barnes, Senior Director, Commercial Services for The Authority.
“With travel volumes continuing to rise, we’re pleased to team up with YYC. It’s a great opportunity to create new, engaging experiences for those travellers making Calgary part of their journey. With an airport that welcomes millions of visitors every year, we look forward to introducing them to all RBC has to offer.” – Jeff Boyd, Regional President for Alberta and the Territories, RBC
Installation has begun and elements of the sponsorship will remain for up to five years. The agreement is also thanks to our partners TTG and Pattison.
Tim Barnes, Senior Director, Commercial Services for The Calgary Airport Authority is available for interview. To arrange, please contact media@yyc.com. Photos are available upon request.
ABOUT THE CALGARY AIRPORT AUTHORITY
The Calgary Airport Authority is a not-for-profit organization incorporated under the Regional Airports Authorities Act of Alberta and is responsible for the management, operation and development of YYC Calgary International Airport (YYC) and Springbank Airport (YBW). The Authority’s commitment to safety remains a top priority and our #FlyHealthyYYC program has received the Airport Health Accreditation by Airports Council International. Our airports are important economic generators for the city, region and province, supporting thousands of jobs and generating billions in GDP through associated economic activity. The Authority was also recognized as one of Alberta’s Top Employers for 2021.
ABOUT RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 92,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.
MEDIA RELATIONS
T 403 735 5899
E media@yyc.com
THE CALGARY AIRPORT AUTHORITY
2000 Airport Road NE
Calgary, AB, T2E 6W5