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YYC wins 3rd place for Customer Service Initiatives in the 2011 ACI Excellence in Airport Marketing and Communications Contest

September 01, 2011   |  

FOR IMMEDIATE RELEASE          
Sept. 1, 2011 

ACI-NA Names Winners of 2011 Excellence in Airport Marketing and Communications Contest

Highest honor goes to Miami International Airport

WASHINGTON — Airports Council International-North America (ACI-NA) announced that 28 airports are winners of its 2011 Excellence in Marketing and Communications Contest, with two airports leading the pack for the top honor. In a close contest, Miami International Airport edged out three-time winner Edmonton International Airport, and is receiving the top honor, thePeggy G. Hereford Overall Award for Excellence. While both Miami and Edmonton received four 1st place wins, in a tie-breaker, Miami was selected as the contest’s top winner due to its 2nd place award in the Special Events category.

“ACI-NA congratulates the winners of the 2011 Excellence in Airport Marketing and Communications Contest,” said ACI-NA President Greg Principato. “Each year, this very competitive contest allows airports to showcase their best marketing and communications efforts that serve their stakeholders, including the traveling public, airlines and other tenants, employees and the community. We continue to be amazed by these award-winning entries.”

This year, 44 airports and airport authorities submitted 175 entries in the contest, which encompasses categories that recognize work in marketing and public relations, and provides airports the opportunity to be honored for the quality of their work.  Awards are distributed in 17 categories ranging from brochures, advertising, marketing and public relations campaigns, newsletters, special events, video and film productions, to social media campaigns and websites. Again this year, communications and marketing professionals from the U.S. and Canada served as judges to review contest entries remotely, by way of web access.

The Peggy G. Hereford award is widely recognized throughout the airport industry as the highest honor an airport can earn in the marketing and communications field.  The award recognizes creativity in communicating the airport’s message, effectiveness in connecting with audiences, and the overall scope of the airport’s effort in marketing and public relations.  The award’s goal is to spotlight the commitment and dedication of the winning airport’s accomplishments in marketing and communications. 

Hereford, a founding member of the ACI-NA Marketing and Communications Committee, sought to capture the energy of aviation and unleash it to the world. She served as the Public Affairs Director at Los Angeles International, and elevated the profession of public relations in the aviation field to new heights.

The Peggy G. Hereford award winner, Miami International Airport, placed in five categories:

1st Place:  Brochures
1st Place:  Customer Service Initiatives
1st Place:  Partnering with Carriers
1st Place:  Public Relations Campaigns
2nd Place: Special Events

"We are honored to be this year's recipient of the Peggy G. Hereford Award and to be recognized by industry experts across the nation for our marketing and communications efforts," said Miami-Dade Aviation Director Jose Abreu." We know we join a prestigious group of past winners, and that makes this special recognition even more rewarding."

Since its inception in 1990, the contest has generated tremendous interest throughout the industry.  Award winners will be recognized at the ACI-NA 20th Annual Conference & Exhibition in San Diego with a special presentation to Miami on Oct. 19 during the Chairman’s Honors Luncheon.

2011 Marketing & Communications Contest Winners

Annual Reports

1st Place:  Edmonton International Airport

2nd Place: Prince George Airport Authority

3rd Place:  Port Authority of New York and New Jersey

3rd Place:  Blue Grass Airport

Aviation Education & Tour Programs

1st Place:  Logan International Airport

2nd Place: San Diego International Airport

3rd Place:  Edmonton International Airport

Brochures

1st Place:  Miami International Airport

2nd Place: Southwest Florida International Airport

3rd Place:  Denver International Airport

Creative Innovations - Promotional Items

1st Place:  Edmonton International Airport

Creative Innovations - Technology

1st Place:  Edmonton International Airport

2nd Place: San Diego International Airport

3rd Place:  Newport News/Williamsburg International Airport

Customer Service Initiatives

1st Place:  Miami International Airport

Marketing Campaigns

Newsletters

1st Place:  Indianapolis International Airport

2nd Place: Comox Valley Airport

3rd Place:  Vancouver International Airport

Partnering With Carriers

1st Place:  Miami International Airport

2nd Place: Oakland International Airport

3rd Place:  Edmonton International Airport

Public Relations Campaigns

1st Place:  Miami International Airport

2nd Place: Logan International Airport

3rd Place:  Lambert-St. Louis International Airport

Print Advertising

1st Place:  Logan International Airport

2nd Place: Nashville International Airport

3rd Place:  Oakland International Airport

Radio Advertising

1st Place:  Edmonton International Airport

2nd Place: Minneapolis-St. Paul International Airport

3rd Place:  Logan International Airport

Social Media Campaigns

1st Place:  Oakland International Airport

2nd Place: Logan International Airport

3rd Place:  San Francisco International Airport

Special Events

1st Place:  Blue Grass Airport

2nd Place: Miami International Airport

3rd Place:  San Antonio International Airport

Television Advertising

1st Place:  Norfolk International Airport

2nd Place: Cleveland Hopkins International Airport

3rd Place:  Jacksonville Aviation Authority Airport System

Video

1st Place:  Lambert-St. Louis International Airport

2nd Place: Halifax Stanfield International Airport

3rd Place:  Cleveland Hopkins International Airport

3rd Place:  Jacksonville Aviation Authority Airport System

Websites

1st Place:  Louis Armstrong New Orleans International Airport

2nd Place: Jacksonville Aviation Authority Airport System

3rd Place:  Houston Airport System

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About ACI-NA:

The mission of Airports Council International - North America (ACI-NA) is to advocate policies and provide services that strengthen the ability of air carrier airports to serve their passengers, customers and communities.  ACI-NA represents local, regional and state governing bodies that own and operate commercial airports in the United States and Canada.  ACI-NA member airports enplane more than 95 percent of the domestic and virtually all the international airline passenger and cargo traffic in North America.  More than 350 aviation-related businesses are also members of the association, which is the largest of the five worldwide regions of Airports Council International.