This is the premium specialty watch, sunglass and accessory boutique that offers products that encompass innovative design and technological advancement! Changing the face of Canadian time and fashion our products blend function with fashion for every lifestyle choice. Our goal is to help you be on time and look great doing it. WATCH IT! carries a unique mix of top brands including fashion favourites such as Fossil, Diesel, Vestal, rugged travel necessities from Timex and Casio, and vacation-ready sunglasses from Oakley and Ray-Ban.